This blog is now in its sixth year. One of the interesting things about having a large back catalogue of posts is you get to see which ones receive the most amount of traffic from search engines. By far the best-performing of my posts in that regard is one that I probably spent the least amount of time writing. I threw it together based on an idea I was kicking around at the time about Maslow’s hierarchy of needs. I called it the Inverted Maslow Hierarchy. Interested readers can find it here.
As I pointed out at the time, I hadn’t read any of Maslow’s work when I wrote the post two and a half years ago, but I recently got around to checking out the original essay that introduced the hierarchy of needs concept. It’s a short work from 1943 called “A Theory of Human Motivation”.
One of the things that surprised me about the paper is how weak the argumentation is. Maslow provides almost no empirical evidence for the hierarchy of needs and very little convincing explanation for it. In fact, on a number of occasions he provides arguments that call the idea into question. For example, he points out that “higher needs” sometimes trump lower ones. He also notes that some individuals seem not to have certain needs at all. Despite these problems, the paper concludes with a repetition of the initial premise that “lower” needs must be satisfied before “higher” ones may be pursued.
Apparently, Maslow modified the initial theory later in his career to address some of the obvious problems. Interestingly from my point of view, it seems that Viktor Frankl played a fairly significant role in that, since Frankl was also a critic of the hierarchy of needs concept. For those who don’t know Frankl’s work, he claimed that meaning is our primary need and that all other needs are (or should be) subordinate to the need for meaning.
Frankl famously spent several years in concentration camps, and this gives his focus on meaning extra poignancy because, from the point of view of Maslow’s hierarchy, the lower needs were not met in the concentration camps, and yet, some individuals still managed to manifest the higher ones. Thus, Frankl’s disagreement with Maslow was not just a philosophical but an empirical one. He had seen it with his own eyes.
To sketch the outlines of Frankl’s disagreement, we can use what is probably the most basic of our needs: the need for food. Physiological needs are the bottom rung of Maslow’s pyramid, and most people would agree that food and water are the most fundamental of those. In his paper, Maslow notes that people deprived of food become “obsessed” with the subject. This makes intuitive sense and lends credence to the idea that those who have not had their lower needs met cannot pursue higher ones.
However, there are a number of problems with this claim. The first one is that an “obsession” with food is not just borne out of the absence of it. Food obsession can also occur when there is a surplus. There’s a reason why gluttony is one of the seven deadly sins.
Maslow wrote his paper in 1943 and could not have envisaged that only decades later we would live in a world where excess food consumption is a common and widespread issue leading to obesity, diabetes and other health problems. In our time, the obsession with food is not just limited to its initial consumption but also to dealing with the aftereffects.
Thus, we have all kinds of fad diets, exercise programs, and pharmaceutical interventions. All of this proves that it is not just the absence of food but its excess which drives human behaviour. Even basic physiological needs are not an either/or equation but are about the establishment of a stable equilibrium. It is the break from equilibrium that is important.
That observation leads to a second problem with Maslow’s theory. The need for food is not a linear process but a complex one. If it was linear, we would expect hunger to grow as a function of time since the last meal. That is, the need for food would increase until it became the sole preoccupation of the individual. In fact, as anybody who has done fasting knows, this is not the case. Hunger tends to come and go in short bursts. Furthermore, there are at least several different types of hunger. Some of these are purely psychological; others correspond to physiological changes.
We now know that there are several phase changes that occur at the physiological level with the absence of food. The body will metabolise glucose wherever this is available. When it becomes unavailable, as in the case where the individual has not eaten for some time, the body begins to metabolise fats and proteins instead. This releases ketones, which then become the primary source of energy instead of glucose.

Psychologically speaking, what we generically call hunger is actually reduced during this ketogenic phase. In addition, there can be a rather pleasant feeling of both high energy and high mental concentration, at least in the early stages of ketogenesis. In simple terms, we would say that the need for food is reduced during this time, even though food hasn’t been eaten for a relatively long period.
Eventually, if no food is eaten, the body will start to metabolise more important things like organs, and that is when the genuine danger begins. During this phase, cognition starts to become impaired, and therefore it’s still not accurate to say that there is a unified “hunger” response marked by an intense desire for food. The physical and mental concentration required for such begins to disappear. Finally, it seems that in the fatal phase of starvation, hunger disappears altogether.
We can see that hunger is not a simple need but rather a process involving a complex series of psychological and physiological interactions. That is before we even get into the social aspects of the situation, since hunger in the individual almost always implies a background of societal breakdown. Maslow’s invocation of a simple need that corresponds to the absence of food, although true in the broadest sense, misleads more than it enlightens.
But even that is not the main objection to the hierarchy of needs. Per Frankl, meaning is the highest human need, and it should trump all other needs, including the most fundamental physiological ones. It turns out that there is an event from almost the exact same time that Maslow was writing his paper that demonstrates this point in the clearest of terms, since it actually involves a scientific study on the subject of starvation.
The Warsaw ghetto was created by the Nazis in 1940. Food provisions in the ghetto had been limited from the beginning, but the shortages were intensified in the months before the ghetto was finally liquidated in early 1943. It was clear the Nazis were trying to starve the inhabitants to death.

A group of doctors in the ghetto decided to begin studying the effects of starvation on the general population. The results of their study are worth reading, but the more important point is the dedication and willpower required to conduct the study at all. The doctors themselves were being starved, since they lived in the ghetto too. Nevertheless, they managed to stick to a rigorous program of data measurement and collection.
Maslow’s hierarchy predicts that people should not be able to pursue higher goals like scientific research when their lower needs are not being met, but the doctors of the Warsaw ghetto proved him wrong. This was, of course, exactly what Frankl had realised from his own experiences in an almost identical situation, and that’s why he would later criticise Maslow’s hierarchy and posit that meaning was primary, even in situations of extreme physiological deprivation.
In one sense, this is quite an obvious conclusion. History shows that people are willing even to sacrifice their lives for higher causes. However, history tends to focus on dramatic acts of heroism such as war fighting and religious martyrdom. What Frankl and the doctors of the Warsaw ghetto showed was also a kind of heroism. Hannah Arendt would later introduce the phrase ‘banality of evil’ to account for the atrocities of the era. But it’s also true that there was a banality of heroism at work. It was the quiet determination to pursue meaning against all odds.
In fairness to Maslow, his early work is amenable to this idea, and his later work does seem to have done much to correct the errors of his initial position. Nevertheless, it is his initial formulation of the hierarchy of needs that has remained a popular meme in post-war culture.
This raises an important question: why has the simplified hierarchy of needs enjoyed such widespread support despite the obvious problems with the idea and despite the fact that Maslow himself moved away from it later in his life? Why is everybody familiar with Maslow’s hierarchy and almost nobody with Frankl’s ideas about the primacy of meaning?
The answer is that the assumptions of the hierarchy of needs match the broader social and political paradigm that has taken hold in the aftermath of WW2.
Firstly, the hierarchy in its initial formulation was intrinsically individualistic, and this fitted into the political philosophy of liberalism with its focus on freedom. The focus on needs also fits into the socialist paradigm because it implies a checklist of requirements that the state should provide for its citizens.
Related to both of the above was the close correlation between the hierarchy of needs and what came to be called human rights. These were motivated by the desire to prevent a recurrence of the concentration camps and other abuses by nation states against minorities. Within this framing, the individualism of the needs/rights concept was seen as an antidote to the totalitarianism of state ideology.
This is also why an implicit hierarchy of needs framing is used unconsciously by almost all modern democratic politicians. Modern democracies are still nation states and therefore perfectly capable of totalitarianism, as we saw during the covid years. Democratic politicians love to invoke the hierarchy of needs as a way to reassure the public that the state is really on their side. Hence, the endless bloviating about how the government is there to keep the public “safe”.
Finally, it’s not hard to see how Maslow’s hierarchy fits neatly into the capitalist paradigm where the market will provide for the needs of the individual and where those needs can grow along with the economy. The keeping-up-with-the-Joneses mentality (i.e. the need for self-esteem) allows the consumer economy to continually expand.
Putting it all together, we can see how the hierarchy of needs has come to serve as a kind of shorthand for the entire post-war paradigm of liberalism, democracy, technocracy and capitalism. Politicians, technocrats, and capitalists are all falling over themselves to provide for our needs. Everybody is in furious agreement that needs must be met. The only question is who can do it best, the market, the state, or the experts. In practice, it’s all of the above.
Therein lies another major weakness in Maslow’s theory. His initial model made no distinction between needs which are satisfied through our own agency and those which are satisfied for us. This implies that we can reach the self-actualisation phase without having ever lifted a finger to provide either for our own needs or the needs of others. One of the results is widespread narcissism.
By placing the self-actualisation phase at the tip of the pyramid, Maslow, perhaps inadvertently, relegated meaning to some rare or elevated state, a distant Shangri-La set far above the vagaries of everyday life. Meaning then becomes separated from reality, and this allows the machine whose job it is to provide for our lower-level needs to run unimpeded. The majority of life then becomes meaningless.
Frankl’s emphasis on meaning was meant to prevent exactly this outcome, and it’s worth pointing out that he was not alone in sensing the danger that comes from the separation of meaning from the everyday world. The banality of heroism says that we are free at any time to insist that meaning comes first and foremost in our lives. If we don’t, we end up with the very modern problem of having an excess of basic necessities while being existentially starved.


